TVS has announced that they will be increasing production of Norton motorcycles. The company was acquired by TVS for a whopping Rs 153 Crores, read more about it here.
Norton Motorcycles is a Castle Donington based company with a rich legacy but was caught up in financial problems in January 2020. TVS has not taken up any of the liabilities and has made it into a different entity and will be run by a separate management team. They have appointed a new CEO for Norton Motorcycles, John Russel, former MD of Harley-Davidson Europe.
Norton will manufacture their motorcycles in the UK to retain it’s Brand’s identity and heritage, but will be moving to a new location as the lease for it’s current facility is expiring in six months. TVS is also planning to sell motorcycles from Norton in India in the coming years.
What Do You Think? Are You Waiting For Norton Motorcycles To Launch In India? – Comment Below!
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